The annual Hannaford Helps Fight Hunger charitable campaign is under way at area grocery stores, according to a media release from Hannaford Supermarkets.
According to the release, Hannaford Helps Fight Hunger is “a partnership between the supermarket and its customers to provide food and money donations to local pantries and regional food banks. Donations benefit the 13.3 percent of New York residents who were found, in a recently published United States Department of Agriculture report, to be ‘food insecure,’ without consistent access to all the nutritious food they need.”
The Regional Food Bank of Northeastern New York distributed 27 million pounds of food — representing about 22 million meals — last year, an all-time high, Executive Director Mark Quandt said in the release.
“Many people who were not in need in the past have fallen on hard times and turned to pantries and food banks for help,” Quandt said. “There continues to be a pervasive need for food assistance in the community.”
Hannaford Helps Fight Hunger has three parts:
Hannaford Helping Hands: Customers purchase a box of food staples for $10, and choose whether to have the box delivered to the local pantry or to donate it personally. As thanks for the donation, each customer receives a book containing more than $20 in coupons. Last year, Hannaford customers donated 75,000 Helping Hands boxes.
Register Donation: From Dec. 2-31, customers may donate money to their state food bank, in $5 increments, at the register. Last holiday season, Hannaford customers made $99,437 in register donations.
Buy One, Give One: Starting Nov. 25 and going through Dec. 15, customers can trigger Hannaford donations to food banks by purchasing a particular product on specific days. For each item purchased, Hannaford will donate an identical product to the state or regional food bank.
Since 2008, the program has contributed a total of more than $3.5 million in food, customer cash gifts and Hannaford cash donations to local food pantries and food banks.